What is an SEO audit?

An SEO Audit is the process used to analyse, review and report on the health of your website.

An SEO evaluation of your website is undertaken and an assessment audit report is produced.
Local Website SEO Audit

My quality full SEO audit will give you a deep comprehension of the on-page and off-page seo issues and opportunities your website currently has. Both technical and non-technical aspects of you website are audited and health checked.

Why does your website need a health check?

A website health check will help improve your site security and not just with SSL. A website audit will also find performance problems and show ways to boost search engine rankings.

An audit will also determine website aspects such as user accessibility, best practices such as navigation and mobile compliance.

Why not use an automated audit report?

Online automated reports can be of use, however without all tests and observation being carried out your report will not answer all your problems.

The main reason why I say stay away from online seo checkers is because they often lead you down rabbit holes. I use only tried and tested tools for your audit and my information is current.

How long does an seo audit take?

A website checkup typically takes between 2 to 8 hours depending on the size of your website. A general guide is given below per audit type.

  1. Local Website Audit

Generally around 2 hours depending on various factors such as if the site is mobile friendly.

  1. National SEO Audit

A national website SEO audit usually takes 4 hours to complete and may be scheduled over two days.

  1. Ecommerce SEO Audit

An ecommerce seo audit takes around a day to complete but may be spread out over a few days to gain a better analysis.

What is the lead time for a health check?

On ordering your audit you will receive your audit as agreed after sale. Again lead time depends on the size of the website and when it is convenient to you.

What is included in the website checkup?

As an SEO Auditor I run many tests both visually and by using my own software to find even more advanced issues.

Some of the topics I focus on are listed below. This is a general overview only as I have over 250 ranking factors that are checked.

Google now crawls website using mobile first. This means that your website will rank on desktop computers depending on it's mobile compliancy.

  1. Mobile SEO Audit
  2. Responsive or M.site
  3. Text Visibility
  4. Script Optimisation

A local SEO audit focuses on details specific to local website optimisation.

  1. Local SEO Audit
  2. Local Citations
  3. Area Landing Pages
  4. Competition

The Technical SEO Audit will unvail many performance and safety issues with you website.

  1. Technical SEO Audits
  2. Best Practices
  3. Accessibilty
  4. Performance

What SEO Audits Can Find & Fix!

  1. Site indexing issues

    If Google cannot index your site then your pages will not be found by searchers. When Google indexes your website its GoogleBot collects, parses, and stores a text version of your pages and other assets. This makes it fast and accurate for search retrieval.

  2. Duplicate content

    Having more than one URL with the same or very similar content can cause untold search ranking problems. The search engine will be unable to detect the correct version to rank.

  3. Domain trust and authority

    As you know, authority, relevance and trust for your business locally is a very important factor. Let this be so with your Domain too!

  4. Source code

    Often overlooked is evaluating the HTML and Javascript code that makes your site what it is. Compliance with W3C is an an important issue.

  5. URL structure

    Are your business pages URLs readable? Do they contain invalid characters or spaces? Google, Bung & Yahoo really do prefer easily read meaningful URLs.

  6. Redirects

    Linking to redirects from your pages is not a good idea and they are often avoidable. 301 redirects are not the same as 302 redirects and carry differing PageRank©.

  7. Site structure

    A well structured website means better and faster crawling by search engine bots. Web crawlers like Googlebot crawl your websites structure as well as content. The better your site structure, the easier the crawler can access and index your content.

  8. Internal link structure

    How is your websites linking structure? Using contextual linking is a large component to link building internal pages.

  9. URL Hierarchy

    The URL hierarchy of your site should reflect a table of contents such as found in a book. Having set targeted categories and useful content assigned within each category.

  10. SEO Topic grouping

    Wikipedia creates highly optimized and topic-focused pages by default. Utilizing these best practices works exactly the same when you're creating your own targeted content.

  11. Topic focus

    I examine how your pages are focusing on business topics and your target locations such as city or town

  12. Back-links

    Taking an audit of the backlinks value to your website. Finding bad neighbours and removing them.

  13. Local Citation flow

    Local citations for your local business include having your name, address and phone number on as many good directories as possible.

  14. Referring pages
  15. Brand phrases
  16. Server responses

    If your website is returning a lot of 404 pages or is redirecting using 302 redirects then this will have an adverse effect on your presence.

  17. Certificates & DNS
  18. Page Speed Audit

    To beat the competition we need to make sure your website is as fast as possible without scripts and images slowing them down.

  19. Sitemaps

    Examine page, image and video sitemaps for errors.

  20. Robots.txt file

    Check to see if your Robots file is properly configured.

  21. Robots and meta conflicts

    Your site should not be using any two of the following robot access control methods at once. Meta Robots - noindex, Canonical Tag (when directing to a different URL), the Robots.txt Disallow and X-Robots-Tag

  22. Subdomain interference

    Hopefully not a problem but worth a check.

  23. Canonical Sites & Canonical Tags
  24. schema.org structured data reviews and events, jobs etc - suit business
  25. person place and organisation
  26. products and offers

    Are your call to actions easily seen and clickable.

  27. local listings, have you verified or claimed
  28. Bing, yahoo, Google Citations

    Local citations should be exactly the same.

  29. HTTP and HTTPS status test
  30. Mobile compliance

    Is your local website mobile compliant? Does your code contain the viewport meta tag and do your fonts show at correct sizes?

  31. W3C Compliance

    Having HTML code that does not through the browser into Quirks Mode.

  32. AMP

    Creating accelerated mobile pages for your locally run website allows Google to cache your site for faster access on mobile devices.

  33. Over optimising websites

    Auditing your use of keywords to make sure there is no keyword stuffing or irrelevant phrases.

  34. Server and Hosting Audit

    Having the right host, speed issues and shared hosting woes.

  35. Images Optimization Test
  36. Use of Flash Content?

    Except for special pages Flash is a big no no.

  37. Link building practice Audit

    You need good neighbours linking to you, authoritative and trustworthy ones.

  38. Landing pages
  39. Too many Ads
  40. Analytics Audit

    Taking a snapshot of your Google Analytics once a month helps keep us informed!

  41. Compare desktop, tablet, mobile
  42. Conversion analysis

    You need local customers converting on your website. Low conversion rate mean loss of custom.

  43. Time spent on page - bounce - CTR

    How long a user stays on your local pages is crucial to conversion rates. High bounce rates indicate irrelevancy.

  45. Combined CSS + JS
  46. GZIP

    Have you turned on text compression on your web server?

  47. On Page Analytics code

    Simple check to see that your Google Analytics code is correctly placed on your pages...

Audit Services

01752 846168

Your website needs a health check call me for seo audit services to make sure your site is optimised.

How much does an SEO Audit cost?

SEO audits cost between £70 and £210 depending on the size of your website.

  1. Local Website Audit - £70.
  2. Local + Ecommerce SEO Audit - £210.