Local SEO Edinburgh

One of the first places to start in carrying out local SEO in Edinburgh, City of Edinburgh, is with competitor research, so I surveyed 70,000 UK local websites!

local seo for Edinburgh business

The City of Edinburgh has a population of around 459000 people which makes up for 0.75% of the total UK population. The local business websites that Edinburgh have on the web, make up for around 0.86% of the UK total local websites.

Making online competition in Edinburgh HIGH!

There is a fair amount of competition locally in Edinburgh, but always room for someone willing to learn keyword research skills!

Small business Local Search Engine Optimisation in Edinburgh could be a much simpler process than you may have been told.

To get you started and to make sure your SEO in Edinburgh is on the right path, I wrote an article for beginners with the most important top local seo tips, please take a look.

Please take a look around and make sure you read my home page as it contains a lot of information on SEO to help you.

Competitive Edinburgh Industries

I also discovered the most active online industries in Edinburgh and have built a short list below, starting at the hardest inustry to compete against locally.

1) Hotels
2) Locksmiths
3) Dentists
4) Adult education centre
5) Web site design
6) Gyms and health clubs
7) Educational services
8) Electricians
9) Plumbers
10) Photographers wedding

These are the most competitive business types in Edinburgh and indicate how much SEO work is needed to rank in these industries.

However just because an industry is very competitive does not mean their SEO is effective.

Edinburgh Influencers

A great way to improve your SEO is to create local connections, so i have compiled a list most influential people in and around Edinburgh, City of Edinburgh. This list does change and so its worth checking it out once in a while. Use this list to help build your local business in Edinburgh.

local influencer marketing Edinburgh

@edintravel Edinburgh Travel News in Edinburgh
Traffic / travel & roadworks news from City of Edinburgh Council, 7am 7pm Mon Fri. Updates welcome, but dont tweet & drive. RTs & follows not endorsements.

@EdinburghPolice Edinburgh Police in City of Edinburgh
Twitter is not for reporting crime. Call 999 in an emergency and 101 for non-emergencies. Follow @EdinPolNW @EdinPolNE @EdinPolSE @EdinPolSW for local updates.

@CyclingEdin Cycling Edinburgh in Edinburgh, City of Edinburgh,
About cycling in Edinburgh - indirectly linked to http://t.co/QQxH7lFfJ6

@thecockburn Cockburn Association in Edinburgh, Scotland
The Cockburn Association (The Edinburgh Civic Trust) is a registered Scottish charity (SC011544) which works to protect and enhance the city of Edinburgh.

@Edin_DS Edinburgh_Sights in Edinburgh, Scotland
Looking around the beautiful city of Edinburgh, Scotland. Plenty more Edinburgh videos here - https://t.co/hRypG4oVNb Hibs fan.

@MaureenChild1 Maureen Child Labour Councillor City of Edinburgh Council Portobello/Craigmillar (Ward 17) Email:maureen.child@edinburgh.gov.uk

@thebuilddoctor Eurobuilder #FBPE in United Kingdom
Scotland in the UK, Scotland in the EU! Supporting the great European city of Edinburghs desire for democratic justice (74%)

@mjs_cec mjs - Edinburgh in Edinburgh
The City of Edinburgh Council jobs, as advertised @myjobscotland.

@Fountain_Court Fountain Court Apartments in Edinburgh, United Kingdom
Fountain Court Apartments offers 210 serviced apartments across 7 city centre locations in the heart of Edinburgh.

@StramashEdin Stramash Edinburgh in Edinburgh, Scotland
900 capacity live music venue in the heart of Edinburgh. Table Reservations: reservations@stramashedinburgh.com Bands Contact: manager@stramashedinburgh.com

@CadsThainy Carole Thain in City of Edinburgh
Always leaves everyting to that important last moment but loves being in Citys, mostly drinking wine & trying not to bang into things tweeting, Unsucessfully

@EdinburghTenant Edinburgh Tenants in Edinburgh
Edinburgh Tenants Federation is the umbrella organisation for tenants and residents groups in the city of Edinburgh. Winner TPAS Outstanding Organisation 2018.

@LordProvostEdin LordProvostEdinburgh in Edinburgh, Scotland
Frank Ross, The Rt. Hon. Lord Provost and Lord Lieutenant of the City of Edinburgh.

@BrunstanePS Brunstane PS in Edinburgh
Welcome to the offical twitter of Brunstane Primary School A place to share news, learning and successes. City of Edinburgh Council

@cpgolfclub Craigmillar Park GC in Edinburgh, Scotland
The country course in the city. Excellent golf course with fantastic view of Edinburgh and beyond.

@mercureedinburg Mercure Edinburgh in Princes Street, Edinburgh
The Mercure Edinburgh City - Princes Street Hotel has panoramic views of the majestic Edinburgh Castle. Receive our latest offers here: https://t.co/qNmJ0Abxx3

@FoxCovertPS Fox Covert Primary in Edinburgh
Official news and updates from Fox Covert PS, run by City of Edinburgh Council. Please contact the school office with any questions you have as normal.

@TowerbankPS Towerbank Primary in Portobello, Scotland
We are a primary school that serves the community of Portobello, Edinburgh. We have approx 730 pupils including our nursery. City of Edinburgh Council.

@WardiePS Wardie PS in Edinburgh, Scotland
Official news and updates from Wardie Primary, City of Edinburgh Council. This account is not regularly monitored please contact the school with questions.

@Dotty_McDotts Donna Petrie in Edinburgh
Highland lass who made the journey to this fair city of Edinburgh and discovered a love for sublime words and music #socent #arts @socentacademy @hiddendoorarts

Organic Social SEO Edinburgh

I monitor all Twitter users in Edinburgh and have created the above section to allow you to find the best people in Edinburgh and City of Edinburgh to follow and interact with.

Use this list to find Top Social Media Influencers to boost your organic SEO in Edinburgh. Connect with people in your community and build your Edinburgh business.

Engage with influential people in Edinburgh rather than your target market as a whole. Identify the people that have influence over potential clients then orientate your marketing activities toward these influencers. More articles coming soon!

Checkout the social influencers in places nearby such as; Dunbar, Clackmannan, Dollar, Pittenweem, Falkirk, Auchtermuchty, Innerleithen, Ladybank, Lauder and Grangemouth

Using local Edinburgh Social Networks is a great way to leave your business card wherever you go and it does not take long, just a few minutes a day will do.

Top Edinburgh Searches

I am currently building a database of Edinburgh SEO keywords people actually search for. Here are some I have found so far...

1) Luxury student accommodation in edinburgh
2) Top 10 edinburgh attractions
3) Flights from edinburgh to london city
4) Ladybank to edinburgh
5) Edinburgh travel news
6) Edinburgh council pest control
7) Edinburgh to ladybank
8) Locksmiths edinburgh city
9) Pest control edinburgh
10) Pest control services edinburgh
11) Edinburgh locksmith
12) Cheap locksmith edinburgh
13) Locksmith in edinburgh
14) Edinburgh pest control
15) Auto locksmith edinburgh
16) Accelerated payment notices advice edinburgh
17) Small business marketing consultant edinburgh
18) Edinburgh influencers

Local SEO Audits

More coming soon!