Are you a small business owner in the UK seeking to gain more online customers and conversions from your local business website? Learn the process yourself on how to to do local business seo for small companies anywhere in the UK.
Google Local SEO UK

Perhaps you are a Plumber, Carpenter, Gardener, or a locksmith. Maybe you run a small shop or local service such as a pest control business. Whatever your business in the UK, if you are looking to reach more local customers then this site will help guide you.

Hi, my name is James Jenkins, a professional local search engine optimisation expert. I have been ranking websites in the top ten search results on Google, Bing & Yahoo for more than 20 years.

My specialisation is local Search Engine Optimisation Services and I have helped many local business owners around the UK attain top rankings. This site is dedicated to helping with search engine optimisation in a you do it yourself style!

Being very much aware that small businesses and shops in the UK cannot justify hundreds of pounds a month on SEO. Often feeling that they cannot compete against the larger companies! So I offer this blog as a free resource to guide you..

Benefits of local SEO services

Since the mobile revolution, prospective customers have been Googling local UK services, products and events more than ever before! Local SEO services are now being employed by more and more business owners to compete locally and within the towns and counties (or Duchies :).

The importance and perhaps the dependency of local internet marketing has for your small business website is immense.

Organic local website visitors are worth a fortune to your business. Whether as an extension of your current business venture or as an online connection to more customers.

Local SEO is essential if you are in pursuit of local community business.

With SEO you no longer pay for Advertising unless you really feel you need to. You can Invest your money and time into something longer term like content creation or marketing.

What can Organic SEO achieve?

Doing small business SEO offers you natural and organic visitors that earn sustained results. I have gained a great deal of small business SEO knowledge and skill with regard to small town and city localised website search optimisation.

I leave no stone unturned in diagnosing and implementing the best innovative SEO solutions and discover new avenues to help your local business.

Reaching out organically helps reduce advertising budget and will grow your revenue substantially.

Hyper Local SEO

You can also carry out Hyper Local SEO across the UK, for companies in places such as London, Liverpool, Manchester, Leeds but also for much smaller locations such as Plymouth and Exeter and focus on individual towns and counties in England, Scotland, Wales and Northern Ireland. This allows you to convert people in an exact location.

Build local citations and develop keyword and competitor research techniques appropriately for your business and perform diagnostics on your website.
SEO Services
Notice: in the image above that the click through rate from Google is very high. This means more customers!

13 Top Things Local SEO Can Do For You.

  1. Get Top Rankings on Google My Business ( Google Snack Pack )
  2. Gain High rankings for your local business website on Google, Yahoo & Bing
  3. Review your site content and structure
  4. Create consistent and qualified traffic to your website
  5. Increase leads and customers from your website
  6. Maximise online revenue streams via phone calls, emails, social contacts and sales
  7. Develop brand visibility and awareness
  8. Increase Click Through Rate (CTR)
  9. Find technical issues on website development including hosting, redirects, error pages, CSS and JavaScript
  10. Inspire new Content development ideas.
  11. Gain more visitors with Keyword ranking research
  12. Learn about specific markets and geographies
  13. Increase ROI

Search Engine Optimisation Strategy

Local Search Engine Optimisation firstly involves making sure that your website is optimised correctly in code and validates against web standards. The HTML underneath your website must contain your location, description and microdata tags or your backlink building efforts are in vain and expensive!

All the information that tells the search engines what your business is and who you are, as well as where you are is written into the underlying HTML on the webpages themselves even the latitude and longitude ( 50.39,-4.15 which is in or near Plymouth ). That is just the start, I will also help you target other towns and cities locally to further the region of your enterprise.

Local SEO Audits

Local SEO Audit UK

An Audit is the very first place to start with any website SEO. An audit will result in an in depth analysis of your websites current situation.

With an SEO audit you will recieve a breakdown of all the main issues and faults with your website. This can be used to perfect your on-site website optimisation by any consultant or even yourself.

Website Optimisation

After an initial SEO Audit, Webpage optimising is the major part of on-site SEO for your business website. Website optimisation involves actually checking and corrrecting the code in which your website is writtten.

Before spending a small fortune on backlinks, social networks and advertising you should firstly get the basics right. That means the code, the server in which the code is run and the user experience.

I am fastidious when it comes to the speed and web compliance of a website. Two of the main ranking factors bar none!

What optimisation can do for your website!

  1. Discover HTML errors with your sites webpages.
  2. Help increase performance of your website.
  3. Optimise and discover new keyword phrases.
  4. Discover and correct bad links, images and scripts.
  5. Increase your ranking on Google.

How can speed be achieved?

To truly gain the most performance from your website we will need to look at many on-page factors, some of which are listed below.Local SEO Performance Factors

  1. Leverage browser caching
  2. Specify image dimensions
  3. Defer parsing of JavaScript
  4. Enable Keep-Alive
  5. Minimize request size
  6. Optimize images
  7. Using CDN services
  8. Enable compression
  9. Inline Small CSS
  10. Inline Small JavaScript
  11. Make landing page redirects cacheable
  12. Minify CSS
  13. Avoid CSS @import
  14. Avoid bad requests
  15. Combine images into CSS sprites
  16. Minify HTML
  17. Minify JavaScript
  18. Minimize redirects
  19. Optimize the order of styles and scripts
  20. Prefer asynchronous resources
  21. Specify a cache validator
  22. Specify a character set
  23. Put CSS in the document head
  24. Remove query strings from static resources
  25. Serve resources from a consistent URL
  26. Serve scaled images
  27. Defer loading of JavaScript
  28. Remove unused CSS
  29. Use efficient CSS selectors

Local Keyword Research

Local Keyword Research UK

After this your website must contain the right keywords and phrases in an easily read manner. These words and phrases are the key to your SEO.

Any local seo service provider knows full well that the wrong words get the wrong website visitors. Keyword research is vital to truly help your business compete locally.

I carry out custom keyword research for any keywords in the UK and can build custom software for your niche or simply create reports for your selected keywords.

SEO Tips

  1. Title Tag
    The title tag of a webpage ( set in HTML ) is probably the first thing you see when you do a search online. To be clear the Title Tag is the link you click on, when on the Google search results. Therefore this is the very most important factor as far as the end user is concerned. The Title gives you an opportunity to reach out to the potential visitor. You will need to include your business service topic and the keyword 'Location' in the Title of your page. This is the first ranking factor when it comes to local SEO.

  2. Meta Description
    Again the Meta Description is found within the underlying HTML code and appears underneath or near the Title Tag on the search results (SERPS). The Description Tag should also contain the keyword 'Location' (Your Service Area) and most probably your county along with your busiess service topic. The keywords used in the Meta Description should be reflective of the Title Tag and relevant to the whole page.

  3. Friendly Urls
    Having SEO friendly URLs is an absolute must. If your webpages currently have invalid characters, parameter queries or the page name does not reflect the main key-phrase of the page then your page will not rank. If your URL is too complex and not memorable... well you can work out the rest!

  4. Optimising Images
    Everyone wants to see nice pictures on your business website but we must remember that photographs and images can be very 'heavy' assets. Often an image could be 50-100Kb which is way too large for some remote devices to download. Therefore all images on your website need to be optimised and reduced in size.
    Images of your area on your webpages really help your local SEO efforts as it targets your location. Apart from this, using the correct image file names to describe the image along with the Alt Tag that search bots read in the HTML as a word representation of the image. Alt tags are very important and will give you an edge on image rankings.

  5. Local Schema Markup
    Schema Markup is special code that gets inserted into your websites HTML and allows Google to learn more about your services. Schema can be seen on suggested Answers or Snippets on the search results giving richer information about your site. Schema can be used for many things such as events, reviews and business opening hours. This markup also has many local benefits such as allowing you to insert code that tells the search engines where you are - exactly!

  6. Testimonials - Reviews
    After your site is listed on local business listing websites such as Google My Business or a Facebook Business Pages then you can start to gain reviews. Reviews are an indicator to the search engines that you are trustworthy and that real people have connected with you. Certain reviews can be shown in the search result rich snippets, which give the searcher visible ratings in the form of stars. Encourage customers to leave a review and soon you will dominate your location.

Another thing to remember when creating a local business website is to include the postcode such as PL12 locally for me here in Saltash, Devon. Not only that your website needs to include a Name, Address & Phone Number (NAP). A NAP becomes very inportant when later creating citations for your website.

To fully SEO your site we will need to make sure that you have a privacy policy, an about page, a contact page and reviews. You will discover new content avenues using search engine popular key phrase research. The process of SEO is an ongoing one and a monthly review is a must as the site moves forward and upward!

You will need to build sitemaps, RSS Feeds and setup analytics so you can keep track of visitors to your website.

Why not take a look at the article I wrote 11 SEO Tips For Local Business Owners which shows you the very first steps to local optimisation.

Social Media

Now we can set to work on local search engine and social network optimisation. This step includes identifying social networks that are usefull for your business and setting up social network pages, building tags into your website pages and making it socially compliant.

Local Social Media

Using local UK Community Social Networks is a great way to leave your business card wherever you go and it does not take long, just a few minutes a day will do. Make sure you leave comments on local popular Facebook groups and pages and interact with local influencers. You can also study the top ranking websites too!

Your company should have as many appropriate social profiles as possible but they need to be updated regularly. Choosing which social networks to use depends on your business type. For example a cake shop would maybe use instagram and Pinterest.

Using local social media influencers for your business marketing is the art of building relationships with people who can help build business relationships for you.

I can help you find local industry specific Social Influencers for your industry and across the country in places like Exeter, Southport and Bristol and networks for your business to help continually develop your local influence socially in the UK

Local SEO Services In The UK

Google Image Algorithm Update

News that Google has updated their image algorithm is blowing SEO consultants minds!

There are 3 new image ranking factors to add to the list. From now on your images position on the page, the prominence to the viewer and the authority of the site as a whole count toward ranking higher.

Along with this Google is now ranking fresher images over older ones. Google have also recently added copyright meta data to images on Google search.

Time for all web masters to review their image strategy...

Friday 28th Sep 2018
Results of adding ShareThis to my website.

I installed ShareThis to my website this week with some pleasent and surprising results.

I am very happy too see that visitors have already started to share my website content. Excellent news!

Thats great you say! Well look at these statistics from ShareThis account

As you can see more than 50% of my shares are from people actually copying my content. I feel concerned as to why they are doing this.

It is either simply for research or for more devious schemes such as duplicating my content elsewhere and palming it off as their own!

I will be keeping a closer eye on my ShareThis account now and will be actively checking CopyScape for duplicate content. If this is you copying my content then please let me know what you are doing with it... Thanks

Friday 21st Sep 2018
Google News Update

This guy is a great follow as he keeps up to date with Google and other search engines.

This week Rusty Brick covers recent issues with Google search and how Google broke this week showing no results,

He also explains why Google paid $20K this week to buy a link! Going against there own guideline. And find out why Google are blocking EU members from content due to GDPR!

Saturday 15th Sep 2018
What is local keyword research?

The main difference between local and national keyword research is simply that you are targeting a location such as you city, town or county along with your business service or product. So there are two things to consider and to connect in some way.

With local keyword research you need to learn about your area. If you are a computer technician then you may mention shops locally to buy parts for computers or at least mention on your webpages that you have worked alongside local businesses or institutions....

Friday 7th Sep 2018
Search Quality Evaluator Guidelines

I am currently half way through reading and absorbing the Search Quality Evaluator Guidelines released by Google in July 2018. ( been busy:)

The first 80 pages are fairly boring but they do enlighten us as to exactly what Google see as high quality content and how they view low quality content.

Low quality content simply does not answer the user query and the content would be deceiving, just money making from adverts or even malicious. You could feel tricked by visiting this type of website.

High quality content is characterised by answering the users query well and there must have been time, effort and skill put into the content. Original and informative hit the top spot for quality.

I will bring you more on this document as I digest!

Tuesday 4th Sep 2018
How to become a local community player!

Local online marketing is crucial and many local businesses would do well to think about how to increase their status in the immediate community. Here are a few angles to try which could form part of your local marketing strategy.

Firstly you could work with local charities to increase your brands presence and your business reputation.

Or why not host local events for clients on your premises such as themed evenings to promote new products.

A great way to become a local player is to carry out local community work with schools as you get to meet a lot of parents this way!

Lastly why not find local businesses you can partner and organise events together and things to do locally for potential clients.

Friday 31st Aug 2018
The Future of SEO in 2019

The aim of SEO in 2019 will be all about just one thing... and that is simply answering the searchers query!

This will take some effort on your behalf by creating the best content and the best resources that the searcher will find a cut above the rest and yes that means better than the top resources on page 1.

Thursday 30th Aug 2018
How to hire an SEO professional - by Google

Many clients that speak to me have had many bad experiences with SEO companies and SEO packages.

Here Google explains which SEO consultant to hire and why!

Wednesday 29th Aug 2018
Tip of the day!

keep creating great content and make it better than all your competitions content.
Too many people are spending money and time on backlinks, when their content is terrible!...

If you offer a service, add lots of information about what your services solve and title sub sections with keywords that people are looking for....End Rant!

Tuesday 28th Aug 2018
3 Ways To Find Keywords

1) Google Keyword Planner

2) Google Search Console

3) Keyword Spider

Saturday 25th Aug 2018

SEO News