Are you a small business owner in the UK seeking to gain more online customers and conversions from your local business website? I offer low cost local business seo services for small companies anywhere in the country.
Google Local SEO UK

Perhaps you are a Plumber, Carpenter, Gardener, or a locksmith. Maybe you run a small shop or local service such as a pest control business. Whatever your business in the UK, if you are looking to reach more local customers then I can help, at an affordable price.

Hi, my name is James Jenkins, a professional local search engine optimisation expert. I have been ranking websites in the top ten search results on Google, Bing & Yahoo for more than 20 years.

My specialisation is local Search Engine Optimisation Services and I have helped many local business owners around the UK attain top rankings. To achieve improved presence on the web I work with you or a member of your staff, continually updating and strategising over future online techniques.

Due to my experience with programming I have developed many private creative SEO Tools that I use in-house to beat the competition with. Sound interesting? I can do this for your local town or county online business website too using local SEO!

Being very much aware that small businesses and shops in the UK cannot justify hundreds of pounds a month on SEO. Often feeling that they cannot compete against the larger companies! So I offer friendly professional consultancy at an honest cost.

Benefits of local SEO services

Since the mobile revolution, prospective customers have been Googling local UK services, products and events more than ever before! Local SEO services are now being employed by more and more business owners to compete locally and within the towns and counties (or Duchies :).

The importance and perhaps the dependency of local internet marketing has for your small business website is immense.

Organic local website visitors are worth a fortune to your business. Whether as an extension of your current business venture or as an online connection to more customers.

Local SEO is essential if you are in pursuit of local community business.

With SEO you no longer pay for Advertising unless you really feel you need to. You can Invest your money into something longer term like content creation or marketing.

What can Organic SEO achieve?

My small business seo solutions offer you natural and organic SEO that earn sustained results. I have gained a great deal of small business SEO knowledge and skill with regard to small town and city localised website search optimisation.

Working with you I leave no stone unturned in diagnosing and implementing the best innovative SEO solutions for your local business.

Reaching out organically helps reduce advertising budget and will grow.

When you need a local seo expert in the UK then give me a call for some free advice.

Hyper Local SEO

As an seo consultant for small business I also carry out Hyper Local SEO freelance Services across the UK, for companies in places such as London, Liverpool, Manchester, Leeds but also for much smaller locations such as Plymouth and Exeter and focus on individual towns and counties in England, Scotland, Wales and Northern Ireland. This allows us as a team to convert people in an exact location.

I carry out local SEO citation building services for your business website. Develop keyword and competitor research techniques appropriately for your business and perform diagnostics on your website.
SEO Services
Notice: in the image above that the click through rate from Google is very high. This means more customers!

14 Top Things Local SEO Can Do For You.

  1. Get Top Rankings on Google My Business ( Google Snack Pack )
  2. Gain High rankings for your local business website on Google, Yahoo & Bing
  3. Review your site content and structure
  4. Create consistent and qualified traffic to your website
  5. Increase leads and customers from your website
  6. Maximise online revenue streams via phone calls, emails, social contacts and sales
  7. Develop brand visibility and awareness
  8. Increase Click Through Rate (CTR)
  9. Give technical support on website development including hosting, redirects, error pages, CSS and JavaScript
  10. Content development
  11. Keyword ranking research
  12. SEO training
  13. Consult on specific markets and geographies
  14. Increase ROI

Search Engine Optimisation Strategy

Local Search Engine Optimisation firstly involves making sure that your website is optimised correctly in code and validates against web standards. The HTML underneath your website must contain your location, description and microdata tags or your backlink building efforts are in vain and expensive!

All the information that tells the search engines what your business is and who you are, as well as where you are is written into the underlying HTML on the webpages themselves even the latitude and longitude ( 50.39,-4.15 which is in or near Plymouth ). That is just the start, I can also target other towns and cities locally to further the region of your enterprise.

Local SEO Audits

Local SEO Audit UK

An Audit is the very first place to start with any website SEO. An audit will result in an in depth analysis of your websites current situation.

With an SEO audit you will recieve a breakdown of all the main issues and faults with your website. This can be used to perfect your on-site website optimisation by any consultant or even yourself.

Website Optimisation

After an initial SEO Audit, Webpage optimising is the major part of on-site SEO for your business website. Website optimisation involves actually checking and corrrecting the code in which your website is writtten.

Before spending a small fortune on backlinks, social networks and advertising you should firstly get the basics right. That means the code, the server in which the code is run and the user experience.

I am fastidious when it comes to the speed and web compliance of a website. Two of the main ranking factors bar none!

What optimisation services can do!

  1. Discover HTML errors with your sites webpages.
  2. Help increase performance of your website.
  3. Optimise and discover new keyword phrases.
  4. Discover and correct bad links, images and scripts.
  5. Increase your ranking on Google.

How can speed be achieved?

To truly gain the most performance from your website we will need to look at many on-page factors, some of which are listed below.Local SEO Performance Factors

  1. Leverage browser caching
  2. Specify image dimensions
  3. Defer parsing of JavaScript
  4. Enable Keep-Alive
  5. Minimize request size
  6. Optimize images
  7. Using CDN services
  8. Enable compression
  9. Inline Small CSS
  10. Inline Small JavaScript
  11. Make landing page redirects cacheable
  12. Minify CSS
  13. Avoid CSS @import
  14. Avoid bad requests
  15. Combine images into CSS sprites
  16. Minify HTML
  17. Minify JavaScript
  18. Minimize redirects
  19. Optimize the order of styles and scripts
  20. Prefer asynchronous resources
  21. Specify a cache validator
  22. Specify a character set
  23. Put CSS in the document head
  24. Remove query strings from static resources
  25. Serve resources from a consistent URL
  26. Serve scaled images
  27. Defer loading of JavaScript
  28. Remove unused CSS
  29. Use efficient CSS selectors

Local Keyword Research

Local Keyword Research UK

After this your website must contain the right keywords and phrases in an easily read manner. These words and phrases are the key to your SEO.

Any local seo service provider knows full well that the wrong words get the wrong website visitors. Keyword research is vital to truly help your business compete locally.

I carry out custom keyword research for any keywords in the UK and can build custom software for your niche or simply create reports for your selected keywords.

SEO Tips

  1. Title Tag
    The title tag of a webpage ( set in HTML ) is probably the first thing you see when you do a search online. To be clear the Title Tag is the link you click on when on the Google search results. Therefore this is the very most important factor as far as the end user is concerned. The Title gives you an opportunity to reach out to the potential visitor. You will need to include your business service topic and the keyword 'Location' in the Title of your page. This is the first ranking factor when it comes to local SEO.

  2. Meta Description
    Again the Meta Description is found within the underlying HTML code and appears underneath or near the Title Tag on the search results (SERPS). The Description Tag should also contain the keyword 'Location' (Your Service Area) and most probably your county along with your busiess service topic. The keywords used in the Meta Description should be reflective of the Title Tag and relevant to the whole page.

  3. Friendly Urls
    Having SEO friendly URLs is an absolute must. If your webpages currently have invalid characters, parameter queries or the page name does not reflect the main key-phrase of the page then your page will not rank. If your URL is too complex and not memorable... well you can work out the rest!

  4. Optimising Images
    Everyone wants to see nice pictures on your business website but we must remember that photographs and images can be very 'heavy' assets. Often an image could be 50-100Kb which is way too large for some remote devices to download. Therefore all images on your website need to be optimised and reduced in size.
    Images of your area on your webpages really help your local SEO efforts as it targets your location. Apart from this, using the correct image file names to describe the image along with the Alt Tag that search bots read in the HTML as a word representation of the image. Alt tags are very important and will give you an edge on image rankings.

  5. Local Schema Markup
    Schema Markup is special code that gets inserted into your websites HTML and allows Google to learn more about your services. Schema can be seen on suggested Answers or Snippets on the search results giving richer information about your site. Schema can be used for many things such as events, reviews and business opening hours. This markup also has many local benefits such as allowing us to insert code that tells the search engines where you are - exactly!

  6. Testimonials - Reviews
    After your site is listed on local business listing websites such as Google My Business or a Facebook Business Pages then you can start to gain reviews. Reviews are an indicator to the search engines that you are trustworthy and that real people have connected with you. Certain reviews can be shown in the search result rich snippets, which give the searcher visible ratings in the form of stars. Encourage customers to leave a review and soon you will dominate your location.

Another thing to remember when creating a local business website is to include the postcode such as PL3 locally for me here in Plymouth, Devon. Not only that your website needs to include a Name, Address & Phone Number (NAP). A NAP becomes very inportant when later creating citations for your website.

To fully SEO your site we will need to make sure that you have a privacy policy, an about page, a contact page and reviews. We will discover new content avenues using search engine popular key phrase research. The process of SEO is an ongoing one and a monthly review is a must as the site moves forward and upward!

I also build sitemaps, RSS Feeds and setup analytics so you can keep track of visitors to your website.

Why not take a look at the article I wrote 11 SEO Tips For Local Business Owners which shows you the very first steps to local optimisation.

Social Media

Now we can set to work on local search engine and social network optimisation. This step includes identifying social networks that are usefull for your business and setting up social network pages, building tags into your website pages and making it socially compliant.

Local Social Media

Using local UK Community Social Networks is a great way to leave your business card wherever you go and it does not take long, just a few minutes a day will do. Make sure you leave comments on local popular Facebook groups and pages and interact with local influencers.

I can help you find local industry specific Social Influencers and networks for your business to help continually develop your local influence socially in the UK

Affordable Local SEO

I don't offer cheap local search engine optimisation services in the UK as you never you get what you think you paid for! My local SEO Packages include many processes that actually help your site succeed and are not fluffed up.

As a top local seo expert I spend each hour you pay me; researching, scrutinising factors and appropriately executing specific Google approved SEO tactics to your website.

My charges for small business seo services are affordable and I only work on service and location based uk local search engine optimisation projects. This includes as many keywords as you like! My price covers any kind of best SEO practices that need to be carried out. I do not charge more or have any hidden charges.

Local SEO Services In The UK

Do You Need Local SEO?

If you do not carry out SEO for your website then customers will not find you!

If you use local organic SEO to invite your community to engage with your local business, soon everyone will be having a fun time.

Its as simple as that really. You may as well not have a website unless you do!
Sunday 19th Aug 2018

Should You Be Link Building In 2018?

Link building is the process of naturally earning links from other websites.

Earning natural links directly improve the reputation of a website and where it ranks in Google,

Self-made links are risky and come with them the risk of penalisation by the Google webspam team.

Link building can be a very risky strategy in 2018, and one that I would avoid until you have at least first dealt with the inevitable content quality issues on your website.
Monday 13th Aug 2018

10 Local SEO Lists To Make Before You Start!

Before creating landing pages for each town you wish to target, make a list as below to truly get the best from each location...

1) Every major city or town served

2) Every service offered

3) Most typical type of client

4) Most typical client requests or needs and questions

5) Services, tips, or advice that are unique to each city (such as different requirements based on laws, weather, terrain, style, precautions, codes, etc)

6) Types of satisfaction guarantees offered Specials offered

7) Why the business is better than its competitors

8) Who those competitors are

9) Participation in or support of local events, teams and organizations

10) Keywords that target your locations and business

Monday 13th Aug 2018

All Business Owners Should E-A-T Their Websites

There is a reason why you should E-A-T your website. Firstly the E stands for Expert, the A for Authority and T for Trust.

To fulfill the E criteria means you need to show you have the appropriate credentials for the business your offer.

Authority is attained by the quality of your websites content and the online conversation it drives

Lastly the T takes time and can only be driven by lasting relationships with visitors and customers alike. Trust also comes from the feel of your website and whether or not is is written well.
Saturday 11th Aug 2018

NHS Hit By Google Medic update

The recent Medic update has caused a 42% drop in rankings for many health websites.

Surprisingly the NHS has taken a 17% drop in rankings over the last week. Along with pandora.com, news-medical.net and many others where crippled by this update.

The NHS has flagged up as not as much as an authority as was once thought. This update was aimed at websites with non-authority health advice and has hit many quacks.
Friday 10th Aug 2018

Are You Keyword Stuffing Your Webpages?

Many people are still stuffing their webpages with keywords and many are not aware that this is against Google guidelines. Here are the main 3 issues Google will pull you on...

1) Lists of phone numbers without substantial added value

2) Blocks of text listing cities and states a webpage is trying to rank for

3) Repeating the same words or phrases so often that it sounds unnatural.

So beware of these practices and research more keywords that are relevant to your business.
Friday 10th Aug 2018

Google Medic Update

Last week Google starting to roll out a core update to the search algorithm. This update has since been dubbed the Medic Update as it seems to have badly affected a great deal of medical and health related websites. Google say the rollout is complete and we are still waiting for the dust to settle!
Thursday 9th Aug 2018

Do Not Start a New Website!

UNTIL YOU READ THIS.... Before starting a brand new website you will need to consider search optimisation and how well it can be applied to your website content management system. Websites that are custom written will rank far better than many CMS systems such as WordPress. A WIX website can rank on Google and Bing but you lack full control. More on this topic soon.
Thursday 9th Aug 2018

Optimize for Google My Business

Local search optimisation certainly starts with Google My Business. GMB is completely free to use with a Google account and allows you to add your business to Google Search and Maps
Thursday 9th Aug 2018