Welcome,

Are you a small business owner in the UK seeking to gain more online customers and conversions from your local business website? I offer low cost seo services for small business anywhere in the country.

Perhaps you are a Plumber, Carpenter, Gardener, or a locksmith. Maybe you run a small shop or local service such as a pest control business. Whatever your business in the UK, if you are looking to reach more local customers then I can help, at an affordable price.
Google Local SEO UK

Hi, my name is James Jenkins, a professional local search engine optimisation expert. I have been ranking websites in the top ten search results on Google, Bing & Yahoo for more than 20 years.

My specialisation is local Search Engine Optimisation Services and I have helped many local business owners around the UK attain top rankings. To achieve improved presence on the web I work with you or a member of your staff, continually updating and strategising over future online techniques.

Due to my experience with programming I have developed many private creative SEO Tools that I use in-house to beat the competition with. Sound interesting? I can do this for your local town or county online business website too using local SEO!

Being very much aware that small businesses and shops in the UK cannot justify hundreds of pounds a month on SEO. Often feeling that they cannot compete against the larger companies! So I offer friendly professional consultancy at an honest cost.

Benefits of local SEO services

Since the mobile revolution, prospective customers have been Googling local UK services, products and events more than ever before! Local SEO services are now being employed by more and more business owners to compete locally and within the towns and counties (or Duchies :).

The importance and perhaps the dependency of local internet marketing has for your small business website is immense.

Organic local website visitors are worth a fortune to your business. Whether as an extension of your current business venture or as an online connection to more customers.

Local SEO is essential if you are in pursuit of local community business.

With SEO you no longer pay for Advertising unless you really feel you need to. You can Invest your money into something longer term like content creation or marketing.

What can Organic SEO achieve?

I offer you natural and organic SEO that earn sustained results. I have gained a great deal of small business SEO knowledge and skill with regard to small town and city localised website search optimisation.

Working with you I leave no stone unturned in diagnosing and implementing the best innovative SEO solutions for your local business.

Reaching out organically helps reduce advertising budget and will grow.

When you need a local seo expert in the UK then give me a call for some free advice.

Hyper Local SEO

I carry out Hyper Local SEO Services across the UK, for companies in places such as London, Liverpool, Manchester, Leeds but also for much smaller locations such as Plymouth and Exeter and focus on individual towns and counties. This allows us as a team to convert people in an exact location.

I carry out local SEO citation building services for your business website. Develop keyword and competitor research techniques appropriately for your business and perform diagnostics on your website.
SEO Services
Notice: in the image above that the click through rate from Google is very high. This means more customers!

14 Top Things I Can Do For You.

  1. Get Top Rankings on Google My Business ( Google Snack Pack )
  2. Gain High rankings for your local business website on Google, Yahoo & Bing
  3. Review your site content and structure
  4. Create consistent and qualified traffic to your website
  5. Increase leads and customers from your website
  6. Maximise online revenue streams via phone calls, emails, social contacts and sales
  7. Develop brand visibility and awareness
  8. Increase Click Through Rate (CTR)
  9. Give technical support on website development including hosting, redirects, error pages, CSS and JavaScript
  10. Content development
  11. Keyword ranking research
  12. SEO training
  13. Consult on specific markets and geographies
  14. Increase ROI

Search Engine Optimisation Strategy

Local Search Engine Optimisation firstly involves making sure that your website is optimised correctly in code and validates against web standards. The HTML underneath your website must contain your location, description and microdata tags or your backlink building efforts are in vain and expensive!

All the information that tells the search engines what your business is and who you are, as well as where you are is written into the underlying HTML on the webpages themselves even the latitude and longitude ( 50.39,-4.15 which is in or near Plymouth ). That is just the start, I can also target other towns and cities locally to further the region of your enterprise.

Local SEO Audits

Local SEO Audit UK

An Audit is the very first place to start with any website SEO. An audit will result in an in depth analysis of your websites current situation.

With an audit you will recieve a breakdown of all the main issues and faults with your website. This can be used to perfect your on-site website optimisation by any consultant or even yourself.

What SEO Audits Can Find & Fix!

  1. Site indexing issues

    If Google cannot index your site then your pages will not be found by searchers. When Google indexes your website its GoogleBot collects, parses, and stores a text version of your pages and other assets. This makes it fast and accurate for search retrieval.

  2. Duplicate content

    Having more than one URL with the same or very similar content can cause untold search ranking problems. The search engine will be unable to detect the correct version to rank.

  3. Domain trust and authority

    As you know, authority, relevance and trust for your business locally is a very important factor. Let this be so with your Domain too!

  4. Source code

    Often overlooked is evaluating the HTML and Javascript code that makes your site what it is. Compliance with W3C is an an important issue.

  5. URL structure

    Are your business pages URLs readable? Do they contain invalid characters or spaces? Google, Bung & Yahoo really do prefer easily read meaningful URLs.

  6. Redirects

    Linking to redirects from your pages is not a good idea and they are often avoidable. 301 redirects are not the same as 302 redirects and carry differing PageRank©.

  7. Site structure

    A well structured website means better and faster crawling by search engine bots. Web crawlers like Googlebot crawl your websites structure as well as content. The better your site structure, the easier the crawler can access and index your content.

  8. Internal link structure

    How is your websites linking structure? Using contextual linking is a large component to link building internal pages.

  9. URL Hierarchy

    The URL hierarchy of your site should reflect a table of contents such as found in a book. Having set targeted categories and useful content assigned within each category.

  10. SEO Topic grouping

    Wikipedia creates highly optimized and topic-focused pages by default. Utilizing these best practices works exactly the same when you're creating your own targeted content.

  11. Topic focus

    I examine how your pages are focusing on business topics and your target locations such as city or town

  12. Back-links

    Taking an audit of the backlinks value to your website. Finding bad neighbours and removing them.

  13. Local Citation flow

    Local citations for your local business include having your name, address and phone number on as many good directories as possible.

  14. Referring pages
  15. Brand phrases
  16. Server responses

    If your website is returning a lot of 404 pages or is redirecting using 302 redirects then this will have an adverse effect on your presence.

  17. Certificates & DNS
  18. Page Speed Audit

    To beat the competition we need to make sure your website is as fast as possible without scripts and images slowing them down.

  19. Sitemaps

    Examine page, image and video sitemaps for errors.

  20. Robots.txt file

    Check to see if your Robots file is properly configured.

  21. Robots and meta conflicts

    Your site should not be using any two of the following robot access control methods at once. Meta Robots - noindex, Canonical Tag (when directing to a different URL), the Robots.txt Disallow and X-Robots-Tag

  22. Subdomain interference

    Hopefully not a problem but worth a check.

  23. Canonical Sites & Canonical Tags
  24. schema.org structured data reviews and events, jobs etc - suit business
  25. person place and organisation
  26. products and offers

    Are your call to actions easily seen and clickable.

  27. local listings, have you verified or claimed
  28. Bing, yahoo, Google Citations

    Local citations should be exactly the same.

  29. HTTP and HTTPS status test
  30. Mobile compliance

    Is your local website mobile compliant? Does your code contain the viewport meta tag and do your fonts show at correct sizes?

  31. W3C Compliance

    Having HTML code that does not through the browser into Quirks Mode.

  32. AMP

    Creating accelerated mobile pages for your locally run website allows Google to cache your site for faster access on mobile devices.

  33. Over optimising websites

    Auditing your use of keywords to make sure there is no keyword stuffing or irrelevant phrases.

  34. Server and Hosting Audit

    Having the right host, speed issues and shared hosting woes.

  35. Images Optimization Test
  36. Use of Flash Content?

    Except for special pages Flash is a big no no.

  37. Link building practice Audit

    You need good neighbours linking to you, authoritative and trustworthy ones.

  38. Landing pages
  39. Too many Ads
  40. Analytics Audit

    Taking a snapshot of your Google Analytics once a month helps keep us informed!

  41. Compare desktop, tablet, mobile
  42. Conversion analysis

    You need local customers converting on your website. Low conversion rate mean loss of custom.

  43. Time spent on page - bounce - CTR

    How long a user stays on your local pages is crucial to conversion rates. High bounce rates indicate irrelevancy.

  44. .HTACCESS
  45. Combined CSS + JS
  46. GZIP

    Have you turned on text compression on your web server?

  47. On Page Analytics code

    Simple check to see that your Google Analytics code is correctly placed on your pages...

Website Optimisation

After an initial SEO Audit, Webpage optimising is the major part of on-site SEO for your business website. Website optimisation involves actually checking and corrrecting the code in which your website is writtten.

Before spending a small fortune on backlinks, social networks and advertising you should firstly get the basics right. That means the code, the server in which the code is run and the user experience.

I am fastidious when it comes to the speed and web compliance of a website. Two of the main ranking factors bar none!

What optimisation services can do!

  1. Discover HTML errors with your sites webpages.
  2. Help increase performance of your website.
  3. Optimise and discover new keyword phrases.
  4. Discover and correct bad links, images and scripts.
  5. Increase your ranking on Google.

How can speed be achieved?

To truly gain the most performance from your website we will need to look at many on-page factors, some of which are listed below.Local SEO Performance Factors

  1. Leverage browser caching
  2. Specify image dimensions
  3. Defer parsing of JavaScript
  4. Enable Keep-Alive
  5. Minimize request size
  6. Optimize images
  7. Using CDN services
  8. Enable compression
  9. Inline Small CSS
  10. Inline Small JavaScript
  11. Make landing page redirects cacheable
  12. Minify CSS
  13. Avoid CSS @import
  14. Avoid bad requests
  15. Combine images into CSS sprites
  16. Minify HTML
  17. Minify JavaScript
  18. Minimize redirects
  19. Optimize the order of styles and scripts
  20. Prefer asynchronous resources
  21. Specify a cache validator
  22. Specify a character set
  23. Put CSS in the document head
  24. Remove query strings from static resources
  25. Serve resources from a consistent URL
  26. Serve scaled images
  27. Defer loading of JavaScript
  28. Remove unused CSS
  29. Use efficient CSS selectors

Local Keyword Research

Local Keyword Research UK

After this your website must contain the right keywords and phrases in an easily read manner. These words and phrases are the key to your SEO.

Any local seo service provider knows full well that the wrong words get the wrong website visitors. Keyword research is vital to truly help your business compete locally.

I carry out custom keyword research for any keywords in the UK and can build custom software for your niche or simply create reports for your selected keywords.

SEO Tips

  1. Title Tag
    The title tag of a webpage ( set in HTML ) is probably the first thing you see when you do a search online. To be clear the Title Tag is the link you click on when on the Google search results. Therefore this is the very most important factor as far as the end user is concerned. The Title gives you an opportunity to reach out to the potential visitor. You will need to include your business service topic and the keyword 'Location' in the Title of your page. This is the first ranking factor when it comes to local SEO.

  2. Meta Description
    Again the Meta Description is found within the underlying HTML code and appears underneath or near the Title Tag on the search results (SERPS). The Description Tag should also contain the keyword 'Location' (Your Service Area) and most probably your county along with your busiess service topic. The keywords used in the Meta Description should be reflective of the Title Tag and relevant to the whole page.

  3. Friendly Urls
    Having SEO friendly URLs is an absolute must. If your webpages currently have invalid characters, parameter queries or the page name does not reflect the main key-phrase of the page then your page will not rank. If your URL is too complex and not memorable... well you can work out the rest!

  4. Optimising Images
    Everyone wants to see nice pictures on your business website but we must remember that photographs and images can be very 'heavy' assets. Often an image could be 50-100Kb which is way too large for some remote devices to download. Therefore all images on your website need to be optimised and reduced in size.
    Images of your area on your webpages really help your local SEO efforts as it targets your location. Apart from this, using the correct image file names to describe the image along with the Alt Tag that search bots read in the HTML as a word representation of the image. Alt tags are very important and will give you an edge on image rankings.

  5. Local Schema Markup
    Schema Markup is special code that gets inserted into your websites HTML and allows Google to learn more about your services. Schema can be seen on suggested Answers or Snippets on the search results giving richer information about your site. Schema can be used for many things such as events, reviews and business opening hours. This markup also has many local benefits such as allowing us to insert code that tells the search engines where you are - exactly!

  6. Testimonials - Reviews
    After your site is listed on local business listing websites such as Google My Business or a Facebook Business Pages then you can start to gain reviews. Reviews are an indicator to the search engines that you are trustworthy and that real people have connected with you. Certain reviews can be shown in the search result rich snippets, which give the searcher visible ratings in the form of stars. Encourage customers to leave a review and soon you will dominate your location.

Another thing to remember when creating a local business website is to include the postcode such as PL3 locally for me here in Plymouth, Devon. Not only that your website needs to include a Name, Address & Phone Number (NAP). A NAP becomes very inportant when later creating citations for your website.

To fully SEO your site we will need to make sure that you have a privacy policy, an about page, a contact page and reviews. We will discover new content avenues using search engine popular key phrase research. The process of SEO is an ongoing one and a monthly review is a must as the site moves forward and upward!

I also build sitemaps, RSS Feeds and setup analytics so you can keep track of visitors to your website.

Social Media

Now we can set to work on local search engine and social network optimisation. This step includes identifying social networks that are usefull for your business and setting up social network pages, building tags into your website pages and making it socially compliant.

Local Social Media

Using local UK Community Social Networks is a great way to leave your business card wherever you go and it does not take long, just a few minutes a day will do. Make sure you leave comments on local popular Facebook groups and pages and interact with local influencers.

I can help you find local industry specific Social Influencers and networks for your business to help continually develop your local influence socially in the UK

Affordable Local SEO

I don't offer cheap local search engine optimisation services in the UK as you never you get what you think you paid for! My local SEO Packages include many processes that actually help your site succeed and are not fluffed up.

As a top local seo expert I spend each hour you pay me; researching, scrutinising factors and appropriately executing specific Google approved SEO tactics to your website.

My charges are affordable and I only work on service and location based uk local search engine optimisation projects. This includes as many keywords as you like! My price covers any kind of best SEO practices that need to be carried out. I do not charge more or have any hidden charges.

Local SEO Services In The UK